Buffett increases Apple stake

Interesting news from the WSJ: –

http://blogs.wsj.com/moneybeat/2016/08/15/berkshire0815/

I reckon Buffett is buying the brand rather than the technology. It’s making me look a bit harder at the financials and unpicking the structure to see if that is a viable thing. I guess the brand can be, carefully, transplanted to other items. But as the streaming service shows, first mover advantage can be pretty important.

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